The Four Steps to the Epiphany
Just wanted to recommend this book The Four Steps to the Epiphany, it was recommended to me by Scott from Directed Edge who are doing amazing thing with their recommendation engine as a service.
The book contains a fair amount of common scene (well seemed common enough to me), but its good to hear it from someone who's been through it all and validate your hunches. I would go as far as to say that is should be mandatory reading for anyone who is planning to launch a product or service.
Posted 4 months ago
5 Questions you need to be able to answer as a start-up
As I go around some of the start-up events in London, lately I keep hearing the same questions over and over again. So to save some time for other budding entrepreneurs, make sure you can answer the following:
- How long have you been established?
- Where are you based?
- What is your business model?
- What do you do?
- What makes you different?
Lets get to the true meaning behind these questions.
How long have you been established?
Is a way to partly gauge your level of success and see at what stage the business is at. Have you been around for a while (and have something to show for it) or did you form the company yesterday?
Where are you based?
Are you two guys in a garage (nothing wrong with this) or do you have an office that people can drop by.
What is your business model?
Where is the money? (more applicable to a product startup)
What do you do?
self evident
What makes you different?
Why should I care about your product/service, or do we really need yet another social network/facebook/iphone/twitter app
So in our case, it's:
1. Since April '09, we've built kohive, teepay, and @tweetarium and we've also done a number of short Rails consulting contracts
2. London - offices on commercial street
4. Same as 3
5. We specialize in fixing bugs, improving performance and bringing your application to completion, but we're also brilliant at building web apps from scratch
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